Industry Sponsors

Ground UP adventures really likes all of the groups and companies below -- they not only support our events, camps, and other efforts, but many of them also make great gear that we love, use, and highly recommend. And truth be told, we're pretty picky about who we approach for support, and who's gear we use - not only do we demand the best quality (we're damn tough on our gear!), but we've got pretty strong feelings about the value of environmentalism and sustainability and it's one of the things we look for in our partners too.

The links below will take you to it'll take you to pages that gives you some details of the company (and a link to their website), what they sell that we love, and provide links to photos or videos of their products in use (sometimes by members of our organization!). If you participate in our events, you'll probably already be familiar with many of them. A few of them have partnered with us to provide discount codes for Ground UP fans and will donate a percentages of sales revenue to our organization. Others are working with us to provide custom Ground UP or ENDracing merchandise, only available through this website. Revenue generated through direct sales of logoed gear, or via discount code referalls will be used to support Ground UP's youth adventure racing team, END-FAST, or other youth programs.

Alpacka (packrafts)

If you're doing ENDracing's adventure races, you're going to be needing one of these.

CocoHydro (coconut H20)

The best natural electrolyte drink available.

Ellsworth (Bikes)

Awesome high end mountain bikes, handcrafted in the USA

Ergon (grips & packs)

The best grips you'll ever use. Once you go Ergon, you don't go back.

Fenix (headlamps):

Ultralight but powerful headlamps. Perfect for AR or any other adventure for that matter.

Hydroflask (waterbottles):

Ok, really they are far superior to normal bottles. Stainless steel, double walled, vacuum sealed, guaranteed for life.

Ibex (clothing):

Merino wool bike shorts, baselayers, jackets, pants - you name it. The Yogaslackers live in this stuff.

Inov-8 (shoes and packs):

We love these shoes and the packs too, and so does everyone who we turn on to them. Not sure why you'd want to run in anything else......

Numa (sunglasses):

Virtually unbreakable sunglasses with interchangeable lenses.

Nuun(electrolyte tabs):

Rehydrate without sugar or the waste of plastic bottles!

PowertoGo (energy mix):

A trail mix that provides the same punch as 'five hour energy'. Tastes better and actually has calories too!

Raw Rev (food bars):

Raw living food bars that are clean and have super high nutrient content. New flavors too!

Stuffitts (shoe savers):

More gear you never knew you needed but can't live without once you try. Essential if you race with us and want your shoes to last.

Surly (bikes):

The original Fat Tire bike is still the best! These beauties make this race possible and winter in the far north loads more fun.

Swiftwick (socks):

200 needlepoint construction technical socks for biking, running, or just about anything else.

ColdAvenger (facemasks):

Awesome cold weather headgear with re-breather technology. Channels your inner Vader.

Note - If you've visited this page before you'll notice a few changes. For one, the name has changed - its no longer the 'store' but now the sponsor page. Because of our non-profit status we're not able to directly sell products through our website if those sales benefit for-profit companies. We'll continue to be able to provide logoed products and work to make a wider range of these products available - these are items that are purchased from the companies directly by Ground UP and sold to provide revenue to fund our youth programs and activities. In addition, a few companies have agreed to provide GUP members with a discount code which will be used to track sales referred from our site, and which will earn GUP a percentage of each sale as a donation. The rest of the companies are just awesome folks that love what we're doing and support our efforts, mainly by providing great gear for our partner organization, ENDracing, to give away as prizes at their events, or for us to use during youth camps or other activities.